Design Research enhances the effectiveness of our Industrial Design execution during Product Design Development
Creating clear and intuitive user experience is easier when we understand the user right from the start. Our human-centered design approach seeks to understand the user and address challenges from their perspectives.
We are the leading multi-discipline design agency in Singapore - from Industrial Design to UX/UI Design
INDUSTRIAL DESIGN
PRODUCT DESIGN
CONCEPT EXPLORATION
COMPONENT CONFIGURATION STUDY
COLOUR/ MATERIAL/ FINISH STUDY
Products do not exist in a vacuum. Most products are surrounded by an ecosystem of touch points impacting overall user experience and ultimately, market success.
Instead of following the status quo, our research process identifies user insights to frame design approach and establish parameters.
Our well-honed industrial design process then takes over to uncover possibilities buried within technology, engineering viability and human behavior; to differentiate and improve user experience by addressing issues that matters.
Using design research insights to streamline workflow before UI and GUI design development addresses usability early to ease implementation process
DIGITAL INTERACTION DESIGN
WORKFLOW AUDIT
UX FRAMEWORK DEVELOPMENT
USER RESEARCH & TESTING
GRAPHIC USER INTERFACE
Good interface design streamlines and simplifies user interaction; reducing learning effort and transaction time. Our design process balances technical viability with clear management of visual data to improve usability and adaptability.
The foundation of our digital design process is in clarifying and decluttering an interface’s information architecture. It helps us visualize how components within the system are interlinked; enabling us to focus on achieving relevant outcomes instead of outputs.
This bird's eye view of the system architecture also streamlines the task of reducing elements to create simplicity and familiarity for users on the front end, and improving efficiency and scalability at the back end.
Sound Experience Design sets the foundation for our smooth Service Design integration with target users
EXPERIENCE DESIGN
SERVICE DESIGN
RETAIL SPACE DESIGN
WORKFLOW AUDIT & CONFIGURATION
USER RESEARCH & ETHNOGRAPHY
Customers typically cross multiple touch points in the growing complexity of operating in our omni-channel world. This makes good customer experience across the entire interaction journey a crucial part of operation.
Our multi-disciplinary approach allows us to relook and rethink a whole array of possibilities for your key customer touchpoints, unhindered by legacy silos. This enables us to enhance both customer experience & staff efficiency by addressing critical issues that matter - something that superficial design efforts do not.
Design Thinking workshop is more than just methodologies, it's about sharp facilitation and actionable outcome
DESIGN WORKSHOP
DESIGN THINKING
CONCEPT IDEATION
PRODUCT DEFINITION
USER CO-CREATION
Breakthroughs are difficult by solving problems the same old way.
Approaching problems from a different angle may uncover new opportunities or help address issues holistically with more optimal outcome.
Our design workshop can kickstart your innovation journey and leapfrog your ideas with proven methodologies - to define problems from alternative perspectives and generate solutions beyond well trodden path.