Design Research enhances the effectiveness of our Industrial Design execution during Product Design Development
Creating clear and intuitive user experience is easier when we understand the user right from the start. Our human-centered approach to design seeks to understand the user and address challenges from their perspectives.
We are the leading Industrial Design agency in Singapore
CONCEPT IDEATION WORKSHOP
COMPONENT CONFIGURATION STUDY
COLOUR/ MATERIAL/ FINISH EXPLORATION
Products do not exist in a vacuum. Most products are surrounded by an ecosystem of touch points impacting overall user experience and ultimately, market success.
Instead of following the status quo, our user research process identifies user insights to exploit this in framing design approach and parameters.
Our well-honed industrial design process then takes over to uncover possibilities buried within technology and human behavior; to differentiate by addressing critical issues to improving user experience.
Using UX to streamline workflow before UI and GUI Design Implementation addresses uability early.
Good interface design streamlines and simplifies user interaction; reducing learning effort and transaction time. Our design process balances technical viability with clear management of visual data to improve usability and adaptability.
The foundation of our digital design process is in clarifying and decluttering an interface’s information architecture. It helps us visualize how components within the system are interlinked; enabling us to focus on achieving relevant outcomes instead of outputs.
This bird's eye view of the system architecture also streamlines the task of reducing elements to create simplicity and familiarity for users on the front end, and improving efficiency and scalability at the back end.
DIGITAL INTERFACE DESIGN
USER RESEARCH & TESTING
USER EXPERIENCE DESIGN
GRAPHIC USER INTERFACE DESIGN
Experience Design lays the foundation for our Service Design integration with stakeholders.
RETAIL INTERIOR DESIGN
WORKFLOW AUDIT & CONFIGURATION
USER RESEARCH & ETHNOGRAPHY
Customers typically cross multiple touch points in the growing complexity of operating in our omni-channel world. This makes good customer experience across the entire interaction journey a crucial part of operation.
Our multi-disciplinary approach allows us to relook and rethink a whole array of possibilities for your key customer touchpoints, unhindered by legacy silos. This enables us to enhance both customer experience & staff efficiency by addressing critical issues that matter - something that superficial design efforts do not.