Design Exchange has been solving design problems for global markets since 1994. We leverage on human-centered research and design processes to create intuitive & viable products, digital interfaces & customer experiences.
Born 1994 in Singapore
We have a global mindset and regional familiarity
Founded in Singapore over two decades ago, the Design Exchange studio is led by Timothy Hoo and Song Kee Hong.
We grew from the demand created by multinationals designing for major global markets, especially those closely integrated with Asian supply chains.
Right from the start, our focus has been framing and solving design problems from a human-centered perspective. This delivers a more comprehensive and effective outcome when combined with our multi-disciplinary capability.
Defining user needs early helps us address critical issues over cosmetic fluffs
Problems are often ill-defined in an increasingly complicated market
Real-world problems are often ambiguous & ill-defined. Our human-centred approach to design seeks to understand and address challenges from the perspectives of users and other stakeholders.
It's a myth that human-centred design hinders the natural flow of creativity. On the contrary, looking at the same problem afresh from different perspectives often unveils new opportunities to differentiate and enhance design outcomes.
This approach of listening to those outside our world helps drive innovation.
Plans may be concrete but reality can be extremely fluid
Our rich experience in adapting to diverse parameters and contingencies helps to minimize surprises