Our recent projects include UX design & GUI design for Changi Airport T3 & T4. Also Industrial design for medical and robotic products.

Design Exchange has been solving design problems for global markets since 1994. We leverage on human-centered design processes to create intuitive & viable products, digital interfaces & customer experiences.

Proximity to major Asian cities allows for smooth multi-disciplinary design support; whether UX/UI or Industrial Design.

Born 1994 in Singapore

We have a global mindset and regional familiarity

Founded in Singapore over two decades ago , the Design Exchange studio is led by Timothy Hoo and Song Kee Hong.


We grew from the demand created by multinationals designing for major global markets, especially those closely integrated with Asian supply chains. Most of our current work stems from the shift towards the booming Asian market.

Right from the start, our focus has been solving design problems from a human-centered perspective, and when combined with a multi-disciplinary approach, it delivers a more comprehensive and effective outcome. 




Defining user needs early helps us address critical issues over cosmetic fluffs 

Problems are often ill-defined in an increasingly complicated market




Real-world problems are often ambiguous & ill-defined. Our human-centred approach to design seeks to understand and address challenges from the perspectives of users and other stakeholders.

It's a myth that human-centred design hinders the natural flow of creativity. On the contrary, looking at the same problem afresh from different perspectives often unveils new opportunities to differentiate and enhance design outcomes.


This approach of listening to those outside our world helps drive innovation.

Plans may be concrete but reality can be extremely fluid

Our rich experience in adapting to diverse parameters and contingencies helps to minimize surprises



Our fluid design processes are honed from years of working with notable global organisations. This allows us to adapt to a diverse range of design parameters and contingencies.

Multiple variables drive the success of a design program. Our two decades of experience enables us to better anticipate downstream requirements and potential issues early in the design process - mitigating risks and minimizing surprises.

We design for intuitive & viable outcomes from consumer electronics to mission critical systems; utilizing multi-disciplinary approach from Design Research to Industrial Design & UI UX Design.