Our design experience spans from lifestyle to life science and everything in between. We work with clients from startups to multi-nationals and government organizations.

Industrial design with sound human centered design to enhance user experience

We believe there is a tangible reward tied to creating a simpler user experience

It's harder than ever to gain sustainable differentiation from technology alone 

Our industrial design is embedded with human centered design to enhance user experience


Our design director Song Kee Hong has over 2 decades of design experience in corporate & consulting such as Ziba & HP. He also holds a professorship at the National University of Singapore and specializes in Industrial Design, UX Design & GUI Design