Our design experience spans from lifestyle to life science and everything in between. We work with clients from startups to multi-nationals and government organizations.

We believe there is a tangible reward tied to creating a simpler user experience
It's harder than ever to gain sustainable differentiation from technology alone
Our industrial design is embedded with human centered design to enhance user experience
Our design director Song Kee Hong has over 2 decades of design experience in corporate & consulting such as Ziba & HP. He also holds a professorship at the National University of Singapore and specializes in Industrial Design, UX Design & GUI Design